I'm looking to hire the following for a 3 hour block from 1:00pm SLT to 3:00pm SLTL on Monday 12 May (next week).
Interested parties please email me at cybergrrloh AT gmail DOT com with your Second Life resume.
1. Bartender - L$500/hour
2. Cocktail Waitress (hiring 2) - L$500/hour
3. Machinima videographer - (hiring 3) - 1 hour max, price negotiable. Please include your rates in your email.
The event is the unveiling of real life artists who have received a grant this year for their work and takes place in a new nonprofit gallery in Second Life. The video will be of a 5 minute announcement (SL voice), footage of the new art, footage of the gallery, and B-roll of the attendees.
Thursday, May 8, 2008
Cybergrrl Productions is Hiring for May 12th Event
Thursday, May 1, 2008
Cybergrrl Oh: Living a Second Life podcast

This is my very first podcast about my life and work in Second Life:
cybergrrloh.lib nsyn.com
Please be gentle. Just getting the hang of this stuff!
Saturday, April 26, 2008
Panel Discussion - 10AM SLT - Publishing Island stage
I'll be on this panel this morning! Attend by clicking here for SLURL!
What's Up with Amazon and Print-on-Demand (POD)
Panel Chair - Babu Writer (aka Nicole Schultheis) is a staff writer for The AvaStar, http://www.The-AvaStar.com, and in real life is a writer and trial lawyer who ran her own law firm for over 20 years before retiring from law to write full time. She is also a past President of Trial Lawyers for Public Justice, now called Public Justice, where with Executive Director Aurthur Bryant she founded Project Access in the late 1980s, to oppose unnecessary secrecy in the courts. Since then Public Justice has fought tirelessly to support access to information affecting the public interest, and to oppose overly restrictive secrecy orders in significant public interest litigation, such as Exxon Valdez oil spill, tobacco litigation and many many other cases.
Panelist - DannyOSnow Sygall (aka Danny O. Snow ) is co-author with Dan Poynter of a popular guide to self publishing called "U-Publish.com," at http://u-publish.com/. He's also a Senior Fellow of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new and emerging media. A Harvard graduate, Snow has been widely quoted about new publishing technologies by major media coast-to-coast, including AP, NPR, UPI, The Los Angeles Times, The Wall Street Journal and others. He has also served as a contributing editor to BookTech: The Magazine for Publishers, as a panelist and moderator at national publishing events such as the North American Publishing Company's "PrintMedia" expos and PMA's "Publishing University," as senior planning consultant to Lulu.com, and as a POD book publisher with Unlimited Publishing LLC.
Panelist - Cybergrrl Oh (aka Aliza Sherman) is an award-winning author, an e-marketing expert, freelance writer, a television & radio producer, and a filmmaker. In Second Life, her show, RealBiz in SL, airs on SLCN.tv. Her books Streetwise ECommerce (upcoming), The Everything Blogging Book, and many others, can be ordered here: http://www.mediaegg.com/books.html. You can also find her on Second Life here:
http://cybergrrloh.blogspot.com/
http://realbizinsl.blogspot.com/
http://secondlifewomensclub.blogspot.com/
Pollywog Gardenvale (aka Claire Condra) is a publisher, technical communicator, and interactive producer with a special interest in emerging technology. She has spent the better part of three decades introducing new technologies and concepts to nontechnical people. During the 90s, her company Ellipsys International Publications, Inc., produced books on emerging technogy and also provided packaging services for other publishers. Today, Pollywog Press (www.PollywogPress.com) provides many services in multiple media for print and Web applications. She also publishes The Seventh Sun (http://www.TheSeventhSun.com), an online magazine that provides in-depth coverage of issues, technologies, and culture in the emerging communities of the virtual world.
Friday, April 25, 2008
Africa Day in Second Life
In its usual fashion, real life got in the way of my Second Life which meant I missed much of the happenings on Orange Island for Africa Day yesterday. The day was a resounding success!
Check out some of the coverage so far for Africa Day and Virtual Africa!
Streaming Africa: Cape Town NGO Opens SL Outreach Club
Virtual Africa - Africa Day in Second Life
Virtual Africa opening in Second Life
SL Africa Day!
Africa Day Orange Island
Stay tuned for a feature in The Looking Glass and SLNN as well.
I also hopped over briefly to the Clever Zebra VBusiness Expo to see how that was going. They put a lot of effort into the event and although the pace was a bit slow, the speakers were stellar. The downside of a 4 sim venue is that it looks really really empty even though you have good attendance.

Overall, a busy day both inworld and offine.
Wednesday, April 16, 2008
Linden Lab Nixes Second Life Clubs

Linden Lab is now very clear about the use of their Second Life trademark. As with so many tech startups, this hasn't always been the case, however, one would think any company starting up after 1999 would know that setting up trademark policies and enforcing them are paramount to establishing and protecting one's company assets.
As a resident and entrepreneur in Second Life (I am using the SL trademark here as a blogger/reporter and acknowledge that Second Life is a registered trademark owned by Linden Lab), I am feeling the sting of the company's latest fumbled efforts to get their company assets in order.
Despite my own extensive experience in the new media industry with trademark issues, laws and enforcement dating back to the mid-90s with my company Cybergrrl, Inc. and organization I founded Webgrrls International, I also flubbed.
In the flush of newfound love of Second Life last year, I started several "affinity groups" or clubs to meet like-minded people and to provide forums for authors and other experts to come into Second Life - most for the first time - and reach a savvy, engaged audience. I thought I was clever to name my clubs:
Second Life Women's Club
Moms in Second Life
Second Life Entrepreneurs Club
Second Life Marketers Club
Second Life Writers Club & the Ning group
Somehow, my brain failed to tap into my wealth of knowledge - and pain - surrounding trademark disputes and instead I focused on "Linden Lab will be so pleased that I'm driving traffic to their service." (I duly smack myself on the forehead. What was I thinking?!?)
Now I have no other choice but to change the names of these clubs. I don't have the means - and my Second Life revenues currently do not cover - the costs of licensing the Second Life name from Linden Lab. The challenge to me now isn't branding a new name. It is getting the current members of these clubs to switch over to a new club.
So far, my experience with changing group names means creating an entirely new group and urging members of the old one to join the new. This has not worked well in the past. Even when the old group is totally dead, people tend to stick around until they decide to weed out a group to make room for something new. Laziness? Too much of a hassle to switch? I simply do not know the answer to this SL mystery.
Because I'm in the process of buying a sim and calling it Athena Isle (yes, doing the right thing here with trademarking), it makes sense to change my club names as follows:
Groups Ready for Transition:
Second Life Women's Club - Athena Isle Women
Moms in Second Life - Athena Isle Moms
Second Life Writers Club - Athena Isle Writers
Right now, I'm going to focus on Athena Isle Women, Moms and Writers. In my enthusiasm to create and build in Second Life, I think I overextended myself. I've been coming inworld 5 days a week, 3-4 of which are to host live events with special guests that I have booked, trained, created avatars for, and marketed. I remain committed to my Second Life ventures, however, I really need to pare them down and focus more on my main mission: empowering women through technology.
(Special thanks to my good SL friends who have given me honest feedback about my SL work. You know who you are!)
I'm also changing the names for these clubs just to have them on hand:
Second Life Entrepreneurs Club - Athena Isle Entrepreneurs
Second Life Marketers Club - Athena Isle Marketers
As Linden Lab struggles to get their act together, I am painfully reminded of the blog post by venture capitalist and entrepreneur Charlie O'Donnell, "10 Reasons to Go Short on Second Life."
Second Life is a business. Linden Labs has taken venture capital investment and those firms are going to look for an "exit" at some point over the next four years or so. Maybe Linden Labs will be profitable enough to go public. In that case, the founders could remain at the helm, but they'd still have the pressure to grow revenues which may be at odds with the authenticity of the service. Contrast that with Craigslist, which makes its team enough money to be comfortable and not feel pressure to do anything that it's users might not like... no quarterly numbers to meet and no pressure to grow the business.While it would be interesting to revisit Charlie's 10 points (written November 26, 2006) because, for example, he said Second Life would never go mobile, the point he made about Second Life being a business - owned and run by Linden Lab - is critical in all of our own business decisions about what we are doing in this particular virtual world. Including mine. (I did respond in Nov of 2007 here.)
Whoever said being on the cutting edge was easy? We all should pat ourselves and each other on the back for sticking it out this long and riding the tumultuous waves of innovation. I may be a bit battered and bruised, but I'm in it for the long haul. It remains to be seen if Linden Lab is as well.
More Second Life trademark links for your reading pleasure:

