I'm getting ready for the Second Life reunion party today. I want to find some new hair to match my own salt & pepper look. So might do a little shopping before the event.
I've been out of Second Life for far too long. I'm back to bumping into walls, flying into trees, and feeling like a stranger in a strange land. And yet, it also feels like returning home but with different eyes.
Just checked out Utherverse today, and once again fully appreciated what we have in Second Life. The avatars over there were fidgety and dressed like they were ready for a pole. I did find a conservative outfit to attend a virtual convention, but then never could really find the presenters or many attendees.
I want to be supportive of virtual spaces for online conventions and events so will certainly attend another if I can figure out how to get where I need to be. Like any space, one can get lost. Finding one's way - and finding others to help show the way - is always a great moment in a virtual world.
Where are you hanging out these days, virtually speaking?
So sorry for the last minute cancellation but our producer Stu Warf had a family emergency. Our hearts go out to Stuart and his family at this time.
Nika Dreamscape, associate producer for the podcast, and I have been booking some great guests coming up. Here is the calendar so far (subject to change):
7/22/2010Georgianna Blackburn talking about marketing in Second Life
7/29/2010Malburn Writer talking aboutproducing shows in SL - TV Station: http://mbtv.live.nu (6 channels, 24/7)
8/5/2010NO SHOW - I'll be at BlogHer (or maybe we can do a show live from BlogHer?)
8/12/2010Se7en Wirsing talking about blogs and blogging in SL
8/19/2010epredator Potato talking about Feeding Edge
8/26/2010Wiz Nordberg, founder of Treet.tv, talking about building an SL media empire ;)
9/2/2010Diana Allendale talking about her writing workshops and writing in SL
9/9/2010Chestnut Rau talking about compiling event listings for New World Notes and great SL events
9/16/2010Selina GreeneOwner of Vision, Vision Paperbacks & Fusion Press in FL and owners of Book Island and Book Publishing Village as well as host of SL Book Fair in SL. Lot's to talk about in terms of books, writers and publishers in SL!
This is just a taste of the many great guests and topics coming up. We have a few opening slots in November and December before the holidays if you'd like to be on the show! Email cybergrrloh AT gmail DOT com.
Who would you like to hear from on the Cybergrrl Oh podcast?
What problems with real life marketing are solved by using Second Life?
My response was:
This question could be easily answered with these questions:
What problems with real life marketing are solved by using email newsletters?
What problems with real life marketing are solved by using a web site?
What problems with real life marketing are solved by using an online press room?
Offline or "real life" marketing has many limitations that have been clearly revealed over the last 15 years since the advent of online marketing. And what have we learned?
Online marketing provides us with:
exponentially greater reach
more efficient processes
time/money savers (when leveraged well)
cross timezone/cross geography (eliminate barriers of location)
more customer touchpoints
So it stands to reason, that executed well, Second Life marketing provides:
exponentially greater reach
more efficient processes
time/money savers (when leveraged well)
cross timezone/cross geography (eliminate barriers of location)
more customer touchpoints
We don't think of real life marketing that we do as "solving problems" although it could be construed that way. You could say marketing solves the problems of lack of awareness, a weak brand, lack of customers, etc. - it addresses a "lack" to get a "gain" such as brand awareness, sales (or donations), customer service (or serving a constituency), etc.
Why would we frame a question about marketing in Second Life as needing to solve a problem? You can also say that marketing in Second Life does address the problems of lack of awareness, a weak brand, lack of customers, etc. - it addresses a "lack" to get a "gain" such as brand awareness, sales (or donations), customer service (or serving a constituency), etc.
But marketing in general - regardless of the platform - isn't really solving problems but enhancing things, right?
Pitting Second Life against "real life marketing" doesn't make sense. Instead, simply look at Second Life as another tool in a strategic, effective and efficient marketing toolkit.
The gallery represents a taste of art by grant recipients of the Individual Artist Awards over the past three years. The 2010 awards will be presented both in Second Life and in Anchorage, Alaska this morning.
Our guest this week - Robin Roar - is a POWERHOUSE. She has been working with major brands in Second Life for a number of years helping to coordinate the building and managing of virtual islands and parcels. Her list of clients is long. Here's a sampling:
Assisting in the 3D Virtual World Brand Marketing...
* Member of Second Life 11/15/06
* 6/07- 1800Flowers
* 7/07 - Imax & Imax 3D
* Harry Potter and the Order of the Phoenix.
* 7/07 - CareerBuilder.Com
* 12/07 - Nestle's Coffee - Mate
* 12/07 - Aqua Hotel and Resorts
* 12/07 - Colgate
* 3/08 - The August Jackson Co.
* 3/08 - Promote and Market Donfranko Dagostino - SL/RL performer out of Germany
* 5/08 - Overstock.Com
* 4/08 - Microsystem Sun convention
* 6/08 - Gazooky.Com
* 9/08-Myglengarry.com
* 10/08- CTK Christ The King Lutheran Church
* 10/08- The World Bank, Doing Business 2009
* 11/08- The Club
Meet Robin Roar THURSDAY at 11am SLT/PST on Rezzed.TV's Island!
My show tapes live in Second Life almost every week. I say almost because sometimes I'm traveling and can't get inworld and sometimes my producer is traveling.
Please tell us when they make a way for our avatar to operate without us. Hello Caprica writers - do you know something we don't?!?
We're cooking, baby! Here are some of our upcoming guests for "Living a 2nd Life" hosted by me, Cybergrrl Oh and produced in audio format by Stu Warf and video format by Malburns Writer.
2/4/2010 Thirza Ember, SLArtsPark 2/11/2010 Aleja Asturias, GimpGirl community - disability & SL 2/18/2010 Persephone Phoenix, Publishing on LuLu, Poetry open Mic 2/25/2010 Bernard Drax, Machinima and controversy in SL
Who else would you like to meet in Second Life? Or if you'd like to be on the show, just let me know!
Like any good journalist, Nazz Lane has a nicely written bio with an introduction and everything! ;-)
Introduction:
Rezzing into his second life in March of 2007, Nazz Lane served for an interim period as a business consultant to a leading SL fashion designer and in managing the in-world events for her charitable organization. He began his career in journalism with the launch of his blog, "Lane's List" which is a personal travelogue of people and places in virtuality. Shortly after that he began freelancing for the SL Newspaper where his stories can be found generally in the Arts and Entertainment section of that publication. He is also a Freelance Reporter for the Second Arts Blog, Avenue Magazine, Nu Vibez Magazine and the Metaverse-Tribune. Nazz Lane is also an author in Second Life having recently published in SL the first five chapters of his serialized novel "Borders of Our Lives", based on characters and the setting of Second Life.
Bio:
As a resident of Second Life, freelance journalist and author Nazz Lane leads an active business and social life. Rezzing into his second life in March of 2007, Nazz served for an interim period as a business consultant for a leading fashion designer, and in leading the in-world events for her second life charity. He began his career in journalism with the launch of his blog, "Lane's List" which is a personal travelogue of people and places in virtuality. Shortly after that he began freelancing for the SL Newspaper where his stories can be found generally in the People or Arts and Entertainment section of that publication. Nazz has spoken to and chronicled the stories of Musicians, Venues Owners, Artists, Gallery Openings and Owners, Nonprofit Events, People and Places for the SL Newspaper, Second Arts Blog, Avenue Magazine, Nu Vibez Magazine and the Metaverse Tribune. Since the inception of Lane's List and as a freelancer, he's met some of SL's most talented and creative people and has visited a host of sites, from captivating gardens, to affable and welcoming coffeehouses, classic ballrooms, stylish art gallery's and neighborhood gin joints.
As an author Nazz has published in SL the first five chapters of his serialized novel, “Borders of Our Lives”, which is based on characters and the setting of SL. Since the characters don’t exist solely in the metaverse, the stories integrate their lives, both virtual and real into a mixed reality. The stories cross over because the characters exist in both, the virtual and real, and their experiences on either side of the keyboard affect who they are in both lives. The stories follow the life and activities of Jeffrey Goff (aka Jeffrey Stone a lawyer from Chicago) as he explores this mixed reality.
Nazz is planning to continue working on both his novel and other fiction along with chronicling the lives of the people he meets or places he visits in SL or in any one of the several other virtual worlds he inhabits.
Pooky believes this is the Golden Age of the Internet, and the possibilities for live TV and original production of the entertainment kind are incredible, unique and valuable.
Pooky has been producing entertainment in Multi User Virtual Environments for over 6 years, and is the Host, Producer and Writer for the 1st Question, treet.tv's weekly "Quiz Show To the Stars," which is a fast paced and fact based hour of remarkable and intelligent programming.
Head of an award winning machinima company, PookyMedia, she is currently developing 2 series as well and using Second Life as her engine of choice upon which to film. The Dating Casino, a dating game show will be starting it's second season in the Fall. Returning on Sept 20th!
Pooky has produced over 80 hours of quality entertainment on Second Life since March of 2008.
Pooky Amsterdam was born and raised in Manhattan and has a degree in Economics. She is also an accomplished artist and has had art shows at the Ocean Bay Historical Society.
Having a blast with my new format for the Cybergrrl Oh podcast "Living a 2nd Life." Like a chatty radio talk show with special guests. My new producer, SLPN (Stu Warf) rocks!
The show tapes live inworld with SL voice every Thursday at 10am SLT. Here are some of my upcoming guests and topics...
8/20/2009 Alas Zerbino about writers and writing in SL
8/27/2009 Sioban McMahon about West of Ireland and Project Children charity
9/3/2009 Cienega Soon about the arts and art galleries in SL
9/10/2009 Maggie Barkley about publishing from SL to RL
9/17/2009 Pooky Amsterdam about using SL as a media platform
9/24/2009 Nazz Lane about journalism and journalists in SL
I didn't realize I was even ahead during the live gameshow 1st Question so was really surprised when they said I had won. For those of you who don't know, 1st Question is a fun game show on TreetTV and run by the lovely Pooky Amsterdam.
Gearing up for weekly events again on Athena Isle starting with...
Sarah Susanka, author of The Not So Big Life, will kick off the Athena Isle Summer series of events on Tuesday, June 17 at 12pm PST with "The Waking Dream: Second Life as a Metaphor for Our True Self." The event will take place in the Athena Isle Dome in Second Life.
The event will be hosted by Athena Isle Women and take place on Athena Isle owned by Second Life personality Cybergrrl Oh. The discussion will be conducted in a roundtable format to allow Susanka to answer questions posed directly by Second Life residents in attendance.
In May, Random House released Sarah’s book "The Not So Big Life." In her book, she presents the antidote to the “bigger is better” mentality that drives our McLives.
In conjunction with her latest book, she has written about Second Life in her blog, explaining how it provides an excellent metaphor for understanding how we create our own realities.
"In my book, I introduce the concept of the Waking Dream, the notion that everything that is happening in our lives is a kind of dream in which every character and every event that happens to us is a reflection of an aspect of who we really are," said Sarah. "This is a truth that’s very difficult for most humans to grapple with because it disavows the separate existence of that which they’ve always taken themselves to be."
Sarah said that when she heard recently of the virtual reality world Second Life, she realized that it provides an entirely new metaphor for people's perceptual conundrum, one that allows everyone "to see from the perspective of the source or supreme Self, rather than the individual character."
I'm looking to hire the following for a 3 hour block from 1:00pm SLT to 3:00pm SLTL on Monday 12 May (next week).
Interested parties please email me at cybergrrloh AT gmail DOT com with your Second Life resume.
1. Bartender - L$500/hour
2. Cocktail Waitress (hiring 2) - L$500/hour
3. Machinima videographer - (hiring 3) - 1 hour max, price negotiable. Please include your rates in your email.
The event is the unveiling of real life artists who have received a grant this year for their work and takes place in a new nonprofit gallery in Second Life. The video will be of a 5 minute announcement (SL voice), footage of the new art, footage of the gallery, and B-roll of the attendees.
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