Monday, June 28, 2010

This Week's Guest: Slim Warrior


Cybergrrl Oh is on the road! Please join us in celebrating Second Life's 7th birthday at the Rezzed.tv exhibit at SL7B.

Thursday, July 1st at 11:00 AM SLT
Special Guest - Slim Warrior
SLURL FOR THIS EVENT: http://slurl.com/secondlife/SL7B%20Miraculous/23/37/22



International Award Winning Recording Artist/Musician/Producer based in London, UK.
About Slimmie:
Slimmie was the first UK musician, to perform live in Second Life. She created a dedicated music island called Menorca, which still serves as one of the premiere live music venues for Second Life musicians from around the world. Inside Second Life she has had the opportunity to work with musicians from all genres, each passionate about their music and she helped pioneer the concept of live virtual world concerts. She is a dedicated Event Host and Organiser.

Founder of the Indpendent Musicians Group and the SL Music Community Forums she shows a passion and dedication for supporting Independent artists as the concept of Virtual World music concerts becomes ever more popular.

Reflecting influences from many genres, her vocals, original compositions and overall production sound reflect an intriguing blend of dance and house, with trance and techno overtones.
With an eclectic and original mixture of songs she composes and produces herself from Ambient to Dance, Slimmie has a unique presentation and style for each of her shows. As the 1st UK artist to perform Live in SL, Slims shows ensure both a mixture of singing and good music.

With credits ranging from Radio One to National TV appearances and numerous media publications Slim will certainly provide a professional and entertaining show for your event.

Slim is also available as a DJ for your event featuring Nu Jazz, Dance and Downtempo.

Unauthorized recording, re-transmitting, re-directing, re-selling of Slims music is prohibited in-world or on the internet. All songs are copyright protected.

A few samples of her music can be found here
http://www.myspace.com/slimmie

Meet Slim Warrior on Thursday, July 1st at 11:00 AM SLT/PST at http://slurl.com/secondlife/SL7B%20Miraculous/23/37/22


Want to be a guest on the show? Email Cybergrrl Oh AT Gmail DOT com.






Tuesday, June 22, 2010

Why Second Life for marketing?


I was recently asked the question:

What problems with real life marketing are solved by using Second Life?

My response was:

This question could be easily answered with these questions:
  • What problems with real life marketing are solved by using email newsletters?
  • What problems with real life marketing are solved by using a web site?
  • What problems with real life marketing are solved by using an online press room?

Offline or "real life" marketing has many limitations that have been clearly revealed over the last 15 years since the advent of online marketing. And what have we learned?

Online marketing provides us with:
  1. exponentially greater reach
  2. more efficient processes
  3. time/money savers (when leveraged well)
  4. cross timezone/cross geography (eliminate barriers of location)
  5. more customer touchpoints
So it stands to reason, that executed well, Second Life marketing provides:
  1. exponentially greater reach
  2. more efficient processes
  3. time/money savers (when leveraged well)
  4. cross timezone/cross geography (eliminate barriers of location)
  5. more customer touchpoints


We don't think of real life marketing that we do as "solving problems" although it could be construed that way. You could say marketing solves the problems of lack of awareness, a weak brand, lack of customers, etc. - it addresses a "lack" to get a "gain" such as brand awareness, sales (or donations), customer service (or serving a constituency), etc.

Why would we frame a question about marketing in Second Life as needing to solve a problem? You can also say that marketing in Second Life does address the problems of lack of awareness, a weak brand, lack of customers, etc. - it addresses a "lack" to get a "gain" such as brand awareness, sales (or donations), customer service (or serving a constituency), etc.

But marketing in general - regardless of the platform - isn't really solving problems but enhancing things, right?

Pitting Second Life against "real life marketing" doesn't make sense. Instead, simply look at Second Life as another tool in a strategic, effective and efficient marketing toolkit.

How are YOU using Second Life to market?
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Monday, June 21, 2010

Cybergrrl Oh at SL7B!


Cybergrrl Oh is on the road! Please join us in celebrating Second Life's 7th birthday at the Rezzed.tv exhibit at SL7B.



Thursday, June 24th at 11:00 AM SLT
Special Guest - Aleja Asturias
SLURL FOR THIS EVENT: http://slurl.com/secondlife/SL7B%20Miraculous/23/37/22





Alejandra Ospina (Second Life: Aleja Asturias) is the Program Representative for the GimpGirl Community (a program of People Helping People) Supporting women with disabilities, partners, and allies since 1998
http://www.gimpgirl.com

Meet Aleja THURSDAY, June 24th at 11:00 AM SLT/PST at http://slurl.com/secondlife/SL7B%20Miraculous/23/37/22


Want to be a guest on the show? Email Cybergrrl Oh AT Gmail DOT com.

Monday, June 14, 2010

This Week's Guest: Twstd Ruggles


"Co- owner and creator of Oahu, Hawaii and Kauai, Hawaii islands. Both islands belong to my non profit organization The Compassionate Coalition in which i serve as Chairman of The Board of Directors for. I am also producer and creator of The Stream Scene on Metaverse television. The Stream Scene is a bi-weekly tv show that keeps people in touch with the live music community by showcasing their music and doing interviews with them. I am the Communications VP for Metaverse TV and getting ready to start new music channel called Grid Hitz where we will show case live music from around the grid. Among those things i also own company called LZ Productions, Weddings in Oahu and i am owner of the Miss Tropic Hawaiian Pageant which is in its 3rd year running and its a non profit fundraiser we do to help benefit The Compassionate Coalition. This years pageant will happen on June 19th at 12pm slt."


Meet Twstd THURSDAY, June 17th at 11:00 AM SLT/PST at http://slurl.com/secondlife/Rezzed%20TV%20Island/42/210/25

Want to be a guest on the show? Email Cybergrrl Oh AT Gmail DOT com.